New Delhi: TRIBES, a shop at Rajiv Gandhi Handicrafts Bhawan near Connaught Place in Delhi, is an exclusive house of tribal handicrafts in country.
You can easily find varieties of Longpi pottery of Tangkhul tribe, hand woven fabrics, bamboo basketry, bead jewellery etc. manufactured by tribes namely Hmar, Maring, Angami, Sema etc from Manipur along with all other tribal products of India.
The products at the shop reflect colourful and rich culture of Indian tribal people-the integral part of country`s heritage. The range includes unique artefacts and utility items made by the tribals from the entire length and breadth of the country.
TRIBES is a project of the Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), Ministry of Tribal Affairs, Government of India.
TRIBES has its outlets in Assam, Jharkhand, West Bengal, Sikkim, Uttarakhand, Madhya Pradesh, Orissa, Maharastra, Rajasthan and Tamil Nadu.
Main objective to set up TRIBES was to showcase tribal arts and crafts ensuring remunerative prices for tribal artisans and facilitate marketing platform for their creations, said Sandeep, Shop Manager of TRIBES, Delhi.
Presently main activity of TRIBES was to undertake projects with the objective of marketing the development of tribal handicrafts, handlooms and organic food items benefiting tribal craftspersons of the country.
Products are collected from tribals all over the country. To cite a few, mat, sarees, grass curtains from Jharkhand; gift items, embroidery work, soap from Andhra Pradesh; Metal items, silk sarees, honey, dupatta from Chhattisgarh; organic food items, carpets, shawls from Uttaranchal; shawls, stoles, mufflers made of pashmina, angora, wool, yak wool, silk and yak mixed and juices from Himachal Pradesh; tribal paintings, dupatta, metal items from Orrissa; tuna fish, coconut powder from Lakshadweep; teracotta toys,cotton sarees, tops etc. from Rajasthan; wall hangings and other gift items,etc from Gujarat.
Products from North Eastern states also included hand woven fabrics and pottery from Manipur; sea-shell, bead, glass bead and coral jewelleries from Nagaland; original bead necklace from Arunachal Pradesh; jam and green bamboo souvniers from Meghalaya; pickles, juices, copper and gold plated statues from Sikkim and hand woven fabrics and textiles from Assam.
For the promotion of products, advertising like release of advertisement in print media, preparation of banners, pamphlets, hoarding, POP displays, sale promotion kits etc. were also undertaken, Sandeep said.
You can easily find varieties of Longpi pottery of Tangkhul tribe, hand woven fabrics, bamboo basketry, bead jewellery etc. manufactured by tribes namely Hmar, Maring, Angami, Sema etc from Manipur along with all other tribal products of India.
The products at the shop reflect colourful and rich culture of Indian tribal people-the integral part of country`s heritage. The range includes unique artefacts and utility items made by the tribals from the entire length and breadth of the country.
TRIBES is a project of the Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), Ministry of Tribal Affairs, Government of India.
TRIBES has its outlets in Assam, Jharkhand, West Bengal, Sikkim, Uttarakhand, Madhya Pradesh, Orissa, Maharastra, Rajasthan and Tamil Nadu.
Main objective to set up TRIBES was to showcase tribal arts and crafts ensuring remunerative prices for tribal artisans and facilitate marketing platform for their creations, said Sandeep, Shop Manager of TRIBES, Delhi.
Presently main activity of TRIBES was to undertake projects with the objective of marketing the development of tribal handicrafts, handlooms and organic food items benefiting tribal craftspersons of the country.
Products are collected from tribals all over the country. To cite a few, mat, sarees, grass curtains from Jharkhand; gift items, embroidery work, soap from Andhra Pradesh; Metal items, silk sarees, honey, dupatta from Chhattisgarh; organic food items, carpets, shawls from Uttaranchal; shawls, stoles, mufflers made of pashmina, angora, wool, yak wool, silk and yak mixed and juices from Himachal Pradesh; tribal paintings, dupatta, metal items from Orrissa; tuna fish, coconut powder from Lakshadweep; teracotta toys,cotton sarees, tops etc. from Rajasthan; wall hangings and other gift items,etc from Gujarat.
Products from North Eastern states also included hand woven fabrics and pottery from Manipur; sea-shell, bead, glass bead and coral jewelleries from Nagaland; original bead necklace from Arunachal Pradesh; jam and green bamboo souvniers from Meghalaya; pickles, juices, copper and gold plated statues from Sikkim and hand woven fabrics and textiles from Assam.
For the promotion of products, advertising like release of advertisement in print media, preparation of banners, pamphlets, hoarding, POP displays, sale promotion kits etc. were also undertaken, Sandeep said.
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